Recent international events got me thinking about the role of packaging around the globe. As a result of the recent terrorist plot in the UK, I became more aware of how packaging really impacts our global society in many unique and hidden ways. Putting the nay-sayers aside, (The I Hate Packaging Club is not yet dead. In fact I'm adding a space for this very topic on my new website) packaging really is a major player in a global economy. Yet its role is either unknown or misunderstood by the vast majority of people.

How can you bring your packaging products to the forefront in the consumers?eyes? Exclude shipping products to and from and think of a creative way you take advantage of a global economy. How else can you get your product name out there on a worldwide scale? How can you utilize the current "situation" to your advantage?

Take the recent changes in policy for carrying on personal belongings in an airplane. I know its a PIA but this is a major opportunity for packaging manufacturers. Note: The fashion trend for clear plastic pouches that show the contents of ones belongings is brilliant. If I made this product, I would donate gazillions of the clear pouches to the major airports as a promotion. At a minimum, I would make them available to consumers at a nominal price. Then I would create a media campaign around the donation. In addition, I would contact luggage companies, travel bureaus and hotel

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