Remember my article "How to Make Your Product Packaging Newsworthy?" It discussed how to capitalize on events such as this and get your company name into the media limelight. (Yes, its shameless, self promotion but its a competitive world out there. If you don't capitalize on it, your competitors will.)

So considering recent headlines, what about cosmetic and toiletries packaging? If I made these products, I would be calling on all the hotels with upscale branded products that they give to guests. In fact, Wyndam Hotels are already capitalizing on this fact with their "We Remembered What You Forgot?campaign. They have already been in front of the media capitalizing on that fact that have personal care items for their guests.

Last but not least if I made any packaging product that had to do with security, I would use this news angle to get my companys name out there. I'm not just talking security at the airport. I'm talking protecting product integrity. This is incredibly important in the realm of food security (which is an underserved issue in the consumers?mind). I have said this several times, but the issue of tampering with the food supply could be one thousand more times devastating than any type of terrorist attack.

So, the bottom line is there is an opportunity to get your packaging products in the news right now. I know it might be considere

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