th a plethora of tariffs and special offers.
In response, consumers have had to adopt increasingly sophisticated strategies to find the best value, from only using their mobiles off-peak to owning several different handsets on a variety of networks and tariffs. Continental Research's Autumn 2005 Mobile Report suggests that as many as 5.9 million consumers in the UK now carry more than one phone.
3 devised WePay, in combination with low outbound call and text rates and the largest range of 3G handsets available on pay-as-you-go, to create a compelling reason for consumers who make and receive a lot of calls and messages to move to 3, port their number and use 3 as their only network.
It currently takes at least seven days to port your number in the UK, whereas in other countries such as Ireland and Pakistan, it takes just a couple of hours.
Marketing Director Graeme Oxby continued: "Because the process can be slow, only a fraction of people on PAYG port their number when they get a new phone. Our new reward for picking up calls and texts makes it worthwhile for consumers to move their number."
As part of its new Pay-as-you-go service, 3 will also launch a range of stylish new handsets designed by fashion designer Roberto Cavalli for its PAYG customers.
The WePay tariff is available from 1 February 2006.
How it works?br />A customer on WePay who receives 100 minutes of calls and 50 texts a month will上一页 [1] [2] [3] 下一页 |
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